{
    "title": "Sales Rep - Retailer (Competitor-Loyal)",
    "description": "Win over a retailer who is heavily incentivized by and loyal to a competitor brand.",
    "difficulty": "hard",
    "simulation_type": "B2B sales simulation",
    "client_name": "Rajesh Gupta",
    "client_title": "Owner, Gupta Krishi Kendra",
    "company_desc": "Retailer doing 90% of business with a single dominant competitor brand.",
    "requirements": "Receives a highly lucrative 5% year-end volume bonus from the dominant competitor brand and has a strong 8-year relationship with their sales rep. Worried about supply stockouts from the competitor during peak season, but needs price parity or matched margins to consider stocking a second brand.",
    "prompt_text": "You're a Sales Representative. You're pitching to Rajesh Gupta, owner of Gupta Krishi Kendra. The retailer is highly loyal to a dominant competitor brand because of a long-term personal relationship and lucrative year-end volume bonuses. Your goal is to introduce your brand as a necessary second source to protect against competitor stock-out risks, offer competitive introductory margins, and secure a trial order.",
    "category": "agri_retail"
}